Calculator
Supplier price alone is not the cost base you sell against. This calculator adds inbound shipping, customs duty, and other import overhead so you can see the true landed cost and the selling price needed to preserve target margin.
Enter supplier cost, inbound shipping, duty rate, and any extra import overhead per unit. The result shows the true landed cost and the selling price needed to maintain the margin you want after the goods arrive.
Quick landed cost scenarios.
Formula
If you price from supplier cost alone, every inbound and customs layer quietly steals margin later. Landed cost pulls those layers forward so the price floor is realistic before the product starts selling.
Once landed cost is clean, use break-even ROAS and fee tools to see whether the product still has enough contribution left for traffic and platform drag.
This calculator is kept as a planning reference for operators who need a realistic floor before platform fees or ad spend enter the picture. The point is to force inbound shipping, duty, and import overhead into the unit economics early.
FAQ
Landed cost normally includes supplier cost, inbound shipping, duty, and other import overhead such as insurance, inspection, broker fees, or customs handling.
Pricing from supplier cost alone usually hides freight, duty, and import overhead. Those layers quietly compress margin later, especially when ad spend or marketplace fees sit on top.
A useful next step is payout margin, break-even ROAS, or channel-level fee math, because landed cost is only one part of the final contribution picture.