Channel payout
The marketplace order looks busy but the payout feels wrong
Check the fee stack before you blame the product or the ad channel.
Seller operations stack
See what the order keeps before you buy more traffic.
Use FeeDeck when you need to understand why revenue looks healthy but payout still feels weak. The site isolates marketplace take, checkout drag, shipping, 3PL, landed cost, returns, and ad pressure so you can find the exact layer that is distorting the order.
- 34 calculators
- 5 seller guides
- Built for payout-first operator decisions
Start Here
Choose the problem that is making the order look unreliable
Most operators do not need all 34 calculators. They need the right first one. Start from the pressure point below and jump into the shortest route.
Checkout drag
The store converts, but the stack is taking too much
Compare platform, processor, installment, and app drag before scaling the offer.
Traffic economics
The ads look fine, but the net margin still feels weak
Reset the acquisition ceiling from contribution instead of from revenue.
Ops floor
Shipping, returns, or inventory are distorting the order
Clean the operating floor before making decisions about traffic or price.
Calculators
Open the lane that matches the weak point in the order
Each tool in FeeDeck isolates one pressure point in the order. Marketplace fees, blended take, storefront drag, subscription payback, 3PL overhead, shipping burden, return drag, bundle economics, and break-even ROAS all answer slightly different questions, but they belong in the same operating system.
Marketplace fees
Marketplace payout
Use this lane when the gross order value looks fine but the marketplace payout is harder to trust. It now covers Etsy, Amazon, Amazon FBA, eBay, Walmart Marketplace, and TikTok Shop, plus a direct comparison against DTC when the real question is which channel deserves the next order.
Storefront economics
Storefront, offer, and retention drag
When checkout mix matters, compare the net left by Shopify, Shop Pay Installments, Stripe, and PayPal instead of assuming the store stack is too small to move the business. Use AOV uplift, subscription margin, first-order versus repeat math, promotion payback, and discount tradeoff modeling when the order is expanding, but you still need to know whether the extra revenue stays healthy after fee drag.
Shopify Fee Calculator
Shop Pay Installments Calculator
Stripe Fee Calculator
PayPal Fee Calculator
AOV Uplift Calculator
Discount vs AOV Tradeoff
Price Pack Architecture
Promo Discount Lift Threshold
Offer Margin Waterfall
Subscription Margin Calculator
Subscription Payback Calculator
First Order vs Repeat Margin
Retention vs CAC Spread
Promotion Payback Calculator
Payout Margin Calculator
Bundle Margin Calculator
Traffic pressure
Traffic ceiling
Break-even ROAS belongs here because ad efficiency only makes sense after the order is already carrying product cost, fulfilment, fee drag, and expected return drag honestly. Use the refund-adjusted version when the traffic target starts to look too generous once reverse logistics enter the picture, and ad-to-net margin when you want the spend translated into true retained profit immediately.
Ops costs
Fulfilment, import, and inventory floor
Supplier cost alone is not a selling floor. Use landed cost, 3PL cost, shipping, reorder point carrying cost, and inventory carrying cost when storage, pick-pack, duty, and working-capital drag are the reason the product margin feels softer than it should.
Workflows
Three common routes through FeeDeck
The order does not always break in the same place. These are the routes teams most often use when a channel, offer, or ad target stops feeling clean.
Marketplace pressure
“The marketplace order sells, but I do not trust the take-home.”
Run the marketplace fee stack first, then compare it against DTC if the store is also an option before you judge the order on payout margin.
Etsy / Amazon / eBay / Walmart / TikTok
Channel Mix Margin
Blended Take Rate
Marketplace vs DTC Margin
Marketplace Payout vs DTC Guide
Amazon FBA
Payout Margin
Checkout drag
“Checkout is converting, but the store stack is eating the order.”
Compare Shopify, Shop Pay Installments, Stripe, and PayPal drag, then test whether the AOV lift, bundle structure, subscription model, repeat behavior, or discount tradeoff changes the economics before collapsing the order into one payout margin view.
Shopify Fee Calculator
Shop Pay Installments
AOV Uplift
Discount vs AOV Tradeoff
Price Pack Architecture
Promo Lift Threshold
Offer Margin Waterfall
Subscription Margin
Subscription Payback
First Order vs Repeat
Retention vs CAC Spread
Promotion Payback
Bundle Margin
Payout Margin
Fulfilment drag
“ROAS looks good in ads, but shipping and returns still make the order feel thin.”
That usually means the acquisition target was set from revenue instead of from contribution. Clean shipping, reorder posture, inventory, and return drag first, then reset the ROAS line with a refund-adjusted breakeven.
Shipping Cost
Reorder Point Carrying Cost
Inventory Carrying Cost
Return Rate Profit
Ad to Net Margin
Refund Rate Breakeven
Break-even ROAS
Guides
Guides that explain the fee logic behind the calculators
These pages help when the search starts with a practical question instead of the exact calculator name.
Marketplace guide
Etsy Fees Explained
A straightforward breakdown of listing fees, transaction fees, payment processing, and offsite ads so the order can be read more clearly.
Read the guideAd math guide
How to Calculate Break-even ROAS
A practical breakdown of contribution before ads, why fee-blind ROAS targets are misleading, and how to connect ad efficiency to real order economics.
Read the guideLanded cost guide
How to Calculate Landed Cost
A practical walkthrough of supplier cost, inbound shipping, duty, and import overhead so the product floor stops being guessed from the wrong number.
Read the guideChannel guide
Marketplace Payout vs DTC Guide
A practical channel-comparison walkthrough for sellers who need to compare marketplace payout against DTC margin after checkout drag, fulfilment, and CAC.
Read the guideMargin guide
Gross to Net Merchant Margin Guide
A practical walkthrough for turning gross revenue into net merchant margin by stripping out fee drag, fulfilment, offer pressure, and acquisition in the right order.
Read the guideHow FeeDeck works
Built as an operator reference layer, not just a fee widget collection
FeeDeck is written for seller operators who need to isolate the layer that is pulling the order down. The site combines the live calculator, the fee logic behind the result, and the next decision that usually follows.
What goes into each page
- A live calculator or a worked guide focused on one seller-ops pressure point.
- Plain-English explanation of the fee, payout, or contribution logic.
- Examples that connect the output to real channel, fulfilment, or traffic decisions.
- Links to the next calculator or guide operators usually need after that result.
Editorial note
FeeDeck is an independent educational site about marketplace fees, checkout drag, landed cost, payout margin, and ad-efficiency math. Pages are reviewed manually and updated when the examples or workflow guidance change.
- Last reviewed: May 18, 2026
- Educational use only, not accounting, tax, or legal advice
- Channel fee policies can change, so live terms should still be checked directly
Trust layer
How FeeDeck tries to stay useful instead of becoming a thin calculator grid
The site is maintained as a seller-ops reference layer. Key pages include formula notes, page-status markers, review dates, FAQ blocks, and links to the next calculator or guide an operator usually needs after that result.
How pages are reviewed
FeeDeck reviews formulas, examples, workflow guidance, and page status manually. The goal is to keep payout and contribution logic readable enough for operators to check the result against live channel terms instead of accepting a black-box number.
What the site is for
FeeDeck is not trying to be a full accounting platform. It is trying to help sellers isolate the weak layer in the order quickly enough to make better margin, payout, fulfilment, and acquisition decisions.
FAQ
Common FeeDeck questions
Should I start with marketplace fees or ROAS?
Start with the layer that feels least reliable. If payout is unclear, begin with marketplace, Shopify, or processor fees. If payout is already clean but traffic efficiency is the pressure point, move into break-even ROAS. If fulfilment and return drag are the issue, use the operations tools first.
Why not judge profit from revenue alone?
Revenue is too early in the order. Marketplace take, payment fees, fulfilment, and import overhead all sit between revenue and the amount that is truly available for ads or retained profit.
Can I use these calculators outside Etsy and DTC?
Yes. The logic carries into Amazon FBA, eBay, TikTok Shop, Shopify, wholesale, services, and any model where you need to separate the gross charge from what the business actually keeps.
Start here
Open the tool that matches the failure mode in the order
If the order looks strong but the payout feels weak, start with the marketplace stack. If operations are the blind spot, move into shipping, returns, landed cost, inventory, and 3PL before you blame traffic.